Director, BRAFTOVI CRC Marketing (10 Months - Secondment)

ROLE SUMMARY BRAFTOVI is a growth driver in Pfizer Oncology’s Precision Medicine & Thoracic Franchise, and metastatic colorectal cancer is its engine, progressing the BREAKWATER launch. Following full FDA approval and the expanded 1L indication for BRAFTOVI in combination with cetuximab and fluorouracil-based chemotherapy, CRC is expected to remain a growth priority over the next 3–4 years. For BRAF V600E mCRC patients, the window from diagnosis to first-line treatment is short and decisive — and too many eligible patients never start the right regimen because a BRAF+ result arrives late, isn’t visible at the point of decision, or isn’t acted on in time. Closing that testing-to-treatment gap is the single biggest operational unlock in the CRC funnel. This role owns it. This is the CRC seat accountable for Strategic Imperative #1 — elevating all BRAF+ test results to enable BRAFTOVI combination initiation where appropriate — the foundational imperative the rest of the CRC strategy depends on. You own testing rate, rapid testing, and testing visibility; lab alert actionability and execution; and the account-level workflow changes that convert a BRAF+ result into a 1L start. This role has real latitude to design custom lab-alert-triggered and workflow-based solutions rather than run an existing playbook. Alongside the CRC mandate, you carry pan-tumor BRAF/MEK leadership responsibilities spanning consumer and advocacy, operating-plan and strategic-planning coordination, promotional review (RC) governance and more. At ten months and full-time equivalent, the role carries the full weight and franchise visibility of the permanent seat, with direct exposure to franchise and commercial leadership. Roles and Responsibilities Own Brand Strategic Imperative #1 — Elevate all BRAF+ test results to enable treatment initiation BRAF+ Lab Alert Strategy and Pull Through Own the BRAF V600E lab-alert vendor strategy, including business-rule definitions, alert optimizations, and vendor coverage expansion Report alert actionability metrics; track performance, and issue clear field guidance in partnership with Sales Partner with NPP lead to use alerts as triggers within HCP Accelerator pull-through Identify new engagement opportunities for alerting HCPs through internal and external collaboration (e.g., CMO, AI vendors, innovation hubs) Account workflow change and activation Drive adoption of rapid/reflex BRAF V600E testing across community and academic accounts Partner with account marketer to help prioritize account-level EMR and scalable workflow change opportunities through OSADs/ODLs Track and support Change Implementations (CIs) that improve workflow/testing processes at institutions Serve as liaison to OAG, OSAD, and ODL for strategic guidance, compliant materials, and aligned pull-through with SOAS HCP Unbranded Campaign Own the unbranded HCP rapid-testing campaign; evaluate performance and evolve tactics to support SI #1 Drive Consumer Branded and Unbranded Lead BRAFTOVI CRC consumer strategy, campaigns, and tactics across branded and unbranded channels Own patient advocacy group (PAG) partnerships and sponsorships across the BRAFTOVI/MEKTOVI portfolio, in partnership with the Precision Medicine Advocacy lead Lead Franchise and Pan-Tumor Operations & Governance Serve as Franchise Operating Plan / Strategic Plan Captain, coordinating planning across indications Serve as Franchise Review Committee (RC) Captain, driving promotional review governance and compliance for BRAF/MEK Maintain operational discipline across Veeva/PROMPT, tactical planning, agency timelines, and budget tracking Serve as AI Ambassador for the Precision Medicine & Thoracic Franchise Basic Qualifications Bachelor’s degree with 8+ years of marketing, customer engagement, account management, analytics, or related commercial experience Prior in-line US or global pharmaceutical marketing experience Strong operational execution and project leadership across multiple simultaneous priorities, stakeholders, and timelines Analytical rigor — comfort turning testing data, lab-alert data, and account data into action Proven ability to lead and influence cross-functionally without direct authority Excellent verbal and written communication, including with senior leadership undefined Preferred Qualifications MBA/MS with 7+ years, or PhD with 5+ years US commercial / marketplace experience Experience with precision/omnichannel engagement, lab-alert or diagnostic-driven marketing, and account-based workflow initiatives Familiarity with Pfizer commercial operating processes (Veeva/PROMPT, GCMA, agency management) Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. Work Location Assignment: Hybrid OTHEE JOB DETAILS Last Date to Apply for Job: October 26, 2026 This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview. Relocation assistance may be available based on business needs and/or eligibility. Candidates must be authorized to be employed in the U.S. by any employer. U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future. Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative. EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned. To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers. Marketing and Market Research A career at Pfizer offers opportunity, ownership and impact. All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the bio pharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.