Senior Marketing Analytics Lead

Who We Are At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities. The Role The Senior Marketing Analytics Lead is an individual contributor responsible for using enterprise data to improve response and lead management, channel performance, and marketing operations. This role serves as a strategic analytics partner, helping teams understand how marketing activity translates into engagement, qualified demand, pipeline, and revenue, and where processes can be optimized. This role combines strong analytical and technical skills with business acumen to solve complex operational and performance questions. The successful candidate will independently lead analytical work from problem definition through recommendation and implementation support, translating data into practical improvements across lead routing, response handling, funnel progression, digital experiences, and channel execution. Working collaboratively across teams, this role will identify performance gaps, diagnose root causes, and turn data-backed recommendations into measurable business improvements. The role will also apply AI-enabled approaches thoughtfully to accelerate data work, uncover insights, improve processes, and scale analytical practices within a complex enterprise data environment. Key Responsibilities Response & Lead Management Analytics Analyze the end-to-end journey from marketing response through lead qualification, sales handoff, pipeline, and revenue to identify conversion opportunities and process gaps. Evaluate response quality, lead progression, disposition, aging, and conversion across campaigns, channels, markets, and audiences. Identify where responses or leads are being lost, delayed, misrouted, duplicated, or inconsistently managed, and recommend improvements. Partner cross-departmentally with collaborators and stakeholders to improve lead management processes, measurement, and visibility. Support the evolution of response and lead management reporting, KPIs, business definitions, and analytical frameworks, including appropriate uses of AI to detect patterns, prioritize investigation, and improve decision support. Digital & Channel Analytics Analyze performance across web, paid media, email, organic search, events, and other marketing channels to understand engagement, conversion, and contribution to business outcomes. Articulate customer journeys and cross-channel engagement to understand how marketing touchpoints work together to drive response, progression, and conversion. Identify opportunities to improve channel effectiveness, targeting, content, audience strategy, and marketing investment. Partner with channel owners to define measurement approaches and translate findings into practical optimization recommendations, using AI-assisted analysis where it can improve speed, depth, or scalability without compromising analytical rigor. Marketing Process & Optimization Lead analytical projects focused on improving marketing processes and outcomes, including lead routing, lead prioritization, response handling, funnel progression, campaign targeting, and sales handoff. Use SQL, BI tools, and AI to diagnose process performance, identify root causes, quantify opportunities, and evaluate potential solutions. Design and evaluate data-driven business rules, automation, and AI-assisted workflows that improve routing accuracy, prioritization, operational efficiency, and user decision making. Establish baseline measures and success criteria for optimization initiatives and assess results after implementation. Apply enterprise data, security, privacy, governance, and validation standards when using AI or automation, ensuring outputs are explainable, traceable, and appropriate for business use. Partner with Marketing Operations, data, technology, and business stakeholders to move analytical recommendations from insight into implementation. Your Future at Kyndryl At Kyndryl, we invest deeply in continuous learning, professional development, and technical growth. Joining our Global Marketing Performance & Analytics organization gives you direct exposure to modern enterprise data architectures, advanced business intelligence platforms, and cutting-edge responsible AI workflows. You will collaborate closely with cross-functional growth leaders, sales operations, and data engineering teams, driving tangible business transformation while expanding your impact across our global enterprise ecosystem. Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies. Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment. Who You Are Key Competencies Applied analytical problem solving Lead management analytics Channel performance analytics Marketing measurement and funnel analysis Process diagnosis and optimization AI-enabled analysis and intelligent automation Strategic thinking and business acumen Ability to translate ambiguous business questions into structured analyses Data storytelling and senior stakeholder communication Independent ownership and accountability Intellectual curiosity and continuous improvement Passion for translating data into measurable business impact Required Qualifications Must be legally authorized to work in the United States without requiring current or future sponsorship. Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Computer Science, Business, Marketing, or a related field. 5+ years of experience in marketing analytics, revenue operations, digital analytics, business analytics, or a related analytical discipline. Strong SQL skills with the ability to independently explore, join, validate, and analyze large and complex marketing, CRM, digital, and sales datasets. Strong proficiency with Power BI or a comparable business intelligence platform, including developing analytical views and translating complex data into clear insights and recommendations. Experience analyzing response and lead management, digital performance, marketing channels, funnel progression, or conversion, with the ability to connect findings to practical optimization actions. Experience working with CRM and marketing automation platforms such as Salesforce and Marketo, including response capture, campaign data, lead management, and funnel progression. Experience with digital analytics platforms such as Adobe Analytics or Google Analytics and with web behavior, traffic, engagement, conversion, and channel performance data. Ability to trace data and business processes across enterprise systems, validate business rules, troubleshoot inconsistencies, and improve areas such as lead routing, response handling, attribution, tagging, and funnel measurement. Experience using enterprise-approved AI tools to accelerate data discovery, SQL development, data validation, analysis, documentation, and insight generation while applying sound judgment and independently verifying outputs. Understanding of how to use AI responsibly in a large enterprise environment, including data privacy, security, governance, access controls, human oversight, explainability, and the limitations of AI-generated analyses. Ability to identify high-value AI and automation opportunities, distinguish appropriate use cases from higher-risk applications, and translate them into scalable analytical or operational solutions. Ability to independently scope, lead, and deliver complex analytical and optimization projects from problem definition through recommendation, implementation support, and outcome measurement. Strong communication and data storytelling skills, including the ability to influence senior stakeholders and cross-functional partners. Preferred Qualifications Experience supporting B2B marketing, account-based marketing, or complex enterprise sales environments. Experience leading optimization projects involving lead routing, scoring, response handling, targeting, or sales handoff. Experience implementing or evaluating AI-assisted analytics, intelligent automation, natural-language data access, or decision-support use cases in an enterprise environment. Experience with Python, R, experimentation, statistical analysis, or other advanced analytical methods. The compensation range for the position in the U.S. is $100,080 to $190,080 based on a full-time schedule. Your actual compensation may vary depending on your geography, job-related skills and experience. For part time roles, the compensation will be adjusted appropriately. The pay or salary range will not be below any applicable state, city or local minimum wage requirement. There is a different applicable compensation range for the following work locations: California (San Francisco Bay Area): $120,120 to $228,000 California (All Other): $110,040 to $209,040 Colorado: $100,080 to $190,080 Massachusetts: $100,080 to $209,040 New York City: $120,120 to $228,000 Washington: $110,040 to $209,040 Washington DC: $110,040 to $209,040 This position will be eligible for Kyndryl’s discretionary annual bonus program, based on performance and subject to the terms of Kyndryl’s applicable plans. You may also receive a comprehensive benefits package which includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off. Note: If this is a sales commission eligible role, you will be eligible to participate in a sales commission plan in lieu of the annual discretionary bonus program. Applications will be accepted on a rolling basis. Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Being You Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way. What You Can Expect With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed. Get Referred! If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address. We’re glad you’re here. Take a look around at the many exciting career opportunities we have available and apply today! Can’t find a suitable job opening? Drop off your CV/Resume Drop off your CV/Resume and a Recruiter will reach out with related career information that match your experience and expertise. Sign up for Job Alerts Create your account and then sign up for job alerts. When new jobs become available that meet your criteria, you’ll be alerted right away! At Kyndryl, we achieve progress the world depends on, with purpose. Beginning with the purpose that matters to you. Because here, you will be part of a culture designed with purpose. One that is restless, empathetic and devoted. Where we are committed to sustainable progress for our customers and supporting the communities where we work and live. All of you is what we want. And what we need. Join us, and together, we can advance the vital systems that power human progress.