Email Marketing Specialist

We're looking for an Email Marketing Specialist to own email creation in HubSpot. Reporting to the Marketing Operations Manager, you'll build, test, and schedule the emails that reach our prospects, customers, and partners, including newsletters, event invitations, product announcements, and nurture campaigns.

This role is hands-on. You'll take campaign briefs and copy from across the marketing team and turn them into polished, accurate, on-brand emails. You'll build the lists and segments behind each send, use test results and performance data to improve future emails, and keep the email calendar and approval process running smoothly. You'll also create simple graphics in Canva when our graphic designer is busy with larger projects.

You'll work with a small, collaborative team and with people in several time zones. Your work will be seen by our prospects, customers, and partners every week.

You will build emails across a variety of campaign types:

• Workflow-based drip campaigns (6+ weeks)

• Automated nurtures (demo, free trial, lifecycle stages)

• One-off campaigns (trade shows, announcements, etc.)

• Webinar promotion series (invites, reminders, follow-ups)

• Monthly newsletter (gather content from stakeholders, build, iterate, and send)