Senior Paid Media Strategist

Vested

New YorkSeniorMarketingPosted 21h ago

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Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry. We were founded in 2015 with a mission to help shape a better financial services system that is more accessible, transparent, and sustainable. Today, Vested is the world's fourth-largest financial services agency, comprising over 100 employees widely recognized for their industry expertise, creativity, and passion for financial services. Our team is proud to do work that drives our mission forward - from uncomplicating finance through creative advertising campaigns to raising awareness of fintech disrupters working to make finance more accessible. From branding to social to creative to PR and more, we’re in the business of solving problems for the world’s most important financial brands.

Group Vested encompasses a prestigious portfolio of companies, including the cutting-edge tech platform Qwoted, the global network of 1,000+ senior financial marcomms leaders, Financial Narrative, investment fund Vested Ventures, and our content and design hub, Finance Studio. Recognized as one of the industry's Best Places to Work, our unwavering goal is to become the most valued and sought-after brand in financial marketing and communications. With our own in-house Chief Economist and proprietary educational program, VestED, every team member, at any level, has continuous learning and up-skilling opportunities. As a “Vestie”, you become an owner, an entrepreneur, a builder, and a value creator.

At Vested, we are proud to do the right thing, even when it's hard. We are relentlessly curious and consistently challenge the status quo. Join us as we lead the way in transforming the industry and delivering exceptional results for our clients.

The Senior Paid Media Strategist owns paid media strategy, execution, and performance reporting for a portfolio of accounts across Vested Digital’s global client base. You will turn client business goals into media plans, brief and quality-control our global execution team when relevant, and report performance to clients in business terms.

This is a consulting role as much as a planning one. Externally, you will lead paid media conversations with marketing directors and CMOs at asset managers, banks, fintechs, and insurers. Internally, you will be a lead paid media voice in working sessions with account leads, creative, PR, and the other Vested Digital disciplines. The role reports to the VP, Head of Paid Media, and includes team leadership, with the potential for direct reports as the practice grows.

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