Marketing Analyst

Reporting to the Manager of Analytics, Budget, and Operational Excellence, the Marketing Analyst supports Loyola Marymount University's marketing, communications, and brand-building efforts through data analysis, reporting, dashboard development, and measurement strategy. This role is responsible for transforming complex marketing data into clear, actionable insights that inform decision-making across the university's marketing and communications initiatives. The ideal candidate combines strong analytical and technical skills with a solid understanding of marketing performance, digital channels, and campaign measurement. The position partners closely with colleagues across marketing, communications, enrollment marketing, web, social media, and external agencies to evaluate performance, optimize campaigns, and strengthen LMU's data-informed marketing culture. Position Specific Accountabilities Marketing Analytics & Measurement Measure and report on the performance of marketing and communications campaigns across digital and traditional channels. Develop and maintain dashboards, scorecards, and reporting frameworks that provide stakeholders with timely performance insights. Establish KPIs and measurement plans for campaigns, ensuring accurate tracking and data collection before launch. Monitor marketing performance and identify trends, opportunities, and areas for optimization. Conduct ad hoc analyses to answer business questions and support strategic decision-making. Develop benchmarks and performance targets using historical data and industry standards. Data Management & Reporting Integrate and analyze data from multiple sources, including CRM platforms, web analytics tools, advertising platforms, social media channels, email marketing systems, and spreadsheets. Build and maintain automated reporting processes that improve efficiency and data accuracy. Ensure data quality, consistency, and governance across reporting environments. Support ongoing improvements to marketing analytics infrastructure and reporting capabilities. Insight Development & Stakeholder Support Translate complex analyses into concise, actionable recommendations for non-technical audiences. Create executive-ready reports, presentations, and visualizations that clearly communicate performance and outcomes. Partner with marketing teams to interpret results and recommend strategies for improving campaign effectiveness. Serve as a trusted resource on marketing measurement, attribution, and analytics best practices. Provide research, data analysis, and reporting support for transformation initiatives across the EVP & COO portfolio as needed Preferred Technical Skills Advanced Excel (pivot tables, lookups, data cleaning) Tableau, Looker Studio, or similar BI platform Google Analytics 4 CRM reporting experience (Slate, HubSpot, etc.) Data blending and automated reporting workflows Basic SQL proficiency preferred Experience working with APIs and multiple data sources preferred Familiarity with digital advertising platforms and attribution methodologies Requisite Qualifications Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Data Analytics, Information Systems, or a related field. Two years of experience in marketing analytics, business intelligence, digital analytics, or a related function. Demonstrated experience creating dashboards and reporting solutions that support business decision-making. Strong analytical, quantitative, and problem-solving skills. Excellent written and verbal communication skills with the ability to explain complex information clearly. Experience analyzing digital marketing performance across channels such as Google, Meta, LinkedIn, email, and web. Strong attention to detail and commitment to data accuracy. Ability to manage multiple priorities and collaborate effectively across teams. Loyola Marymount University Expectations Exhibit behavior that supports the mission, vision, and values of the university. Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable and ethical conduct. Demonstrate a commitment to outstanding customer service. #HERC# / #HEJ# Staff Regular Salary range $72,900.00 - $91,100.00 Salary commensurate with education and experience. Please note that this position may not be eligible for visa sponsorship now or in the future. Loyola Marymount University, a Carnegie classified R2 institution in the mainstream of American Catholic higher education, seeks outstanding applicants who value its mission and share its commitment to inclusive excellence, the education of the whole person, and the building of a just society. LMU is an equal opportunity employer committed to providing an environment free from discrimination and harassment as defined by federal, state and local law. We invite all persons in the full diversity of their being, life experience, and beliefs to apply. (Visit www.lmu.edu for more information.) LMU is committed to providing equal access to employment opportunities and ensuring a comprehensive recruitment and selection process for all applicants. Individuals who require a reasonable accommodation to participate in any stage of the application, interview, or selection process may contact Human Resources at hr@lmu.edu or by phone at (310) 338-2723. Applicants who use relay services or other assistive communication technologies are welcome to utilize those services when contacting Human Resources. When contacting Human Resources, please include the job posting number, title of the position and department for which you are applying. Applicants are not required to disclose the nature of a disability or provide medical information when requesting an accommodation during the recruitment process. LMU will work with applicants in a timely and interactive process to identify and provide reasonable accommodations consistent with applicable federal and state law. Founded in 1911, Loyola Marymount University is a Carnegie classified R2 institution rooted in the Jesuit and Marymount traditions. We are committed to fostering a diverse academic community rich in opportunity for intellectual engagement and real-world experience. We enroll an academically ambitious, multicultural, and socioeconomically diverse student body. We recruit, retain and support a diverse faculty committed to excellence in teaching, research, scholarship and creativity. Our three campuses are rooted in the heart of Los Angeles, a global capital for arts and entertainment, innovation and technology, business and entrepreneurship. LMU is a unique and rewarding place to work. As you consider your employment opportunities with our institution, we encourage you to take the time to learn about the university community and how it distinguishes us from other places of employment. We are proud of the programs, benefits and services we provide our community. We strive to ensure an inclusive environment in all aspects of campus life that fosters a strong sense of trust and mutual respect. EEO Statement Loyola Marymount University is an equal employment opportunity employer and prohibits unlawful discrimination on the basis of race, religious creed (including religious dress and grooming practices), color, national origin (including language and language use restrictions), ancestry, disability (mental and physical) including HIV and AIDS, legally protected medical condition (cancer-related or genetic characteristics), denial of Family and Medical Care Leave, marital status, sex (including pregnancy, childbirth, breastfeeding or related medical condition), gender, gender identity, gender expression, age 40 or over, military or veteran status, sexual orientation, genetic information or any other bases protected by federal (including but not limited to Title VI and Title VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990), state or local law. The University does not discriminate on these bases, or any other basis protected by law, in the administration of any of its education or admissions policies, scholarship or loan programs, athletics, and other school-administered policies and programs, or in its employment policies and practices. All University policies, practices, and procedures are administered in a manner consistent with LMU's Jesuit identity and character. To learn more about the University's Statement of Non-Discrimination policy and related grievance procedures, click here. To report questions or concerns about sex-based discrimination, please contact titleix@lmu.edu or 310.568.6105. To learn more about Federal & State Employment Notices, click here: