Product Manager

We are seeking a highly skilled and driven Product Manager to own product execution for Acxiom’s Measurement & Optimization offering: the connected capability that ties Real ID, clean room technology, and standardized pipelines to closed-loop, privacy-safe measurement (incrementality/lift, multi-touch attribution, marketing mix modeling, conversion APIs, and rules-based attribution) and in-flight optimization across programmatic, social, TV, retail media, and owned channels. This role translates offering strategy and client needs into buildable requirements, user stories, and a prioritized backlog, then works day-to-day with an engineering and data-science team to deliver repeatable, standardized products rather than bespoke analytics engagements. Adoption, time-to-value, and product quality are key success measures. A background in advertising measurement/analytics, data pipelines, clean rooms, or identity is strongly preferred. DUTIES AND RESPONSIBILITIES Directly Responsible Individual (DRI) for one or more supported measurement or optimization use cases (e.g., a specific methodology, dashboard, or partner integration) Translates offering vision, methodology, and client/market needs into functional requirements, user stories, and acceptance criteria; owns and prioritizes the backlog for assigned use cases Executes product development plans in partnership with Engineering and Data Science to deliver repeatable products (standardized dashboards, common measurement definitions, and delivery playbooks) Supports the measurement methodology portfolio, including Partner Lift/incrementality, multi-touch attribution (MTA), marketing mix modeling (MMM), and rules-based attribution, by translating data-science-defined methodology into product requirements and workflows Shapes workflows that connect measurement outputs to optimization actions (audience, spend, targeting, and creative decisions), including in-flight adjustments Partners with Identity and Clean Room teams to define how assigned use cases consume Real ID and governed clean-room infrastructure as inputs Works with walled gardens, publishers, and retail media partners to define exposure/outcome data requirements, cadence, and granularity for assigned use cases Works closely with Privacy, Legal, and Compliance teams to ensure consent-aware, privacy-safe requirements (e.g., SOC 2, ISO 27001, and HIPAA where applicable) are addressed throughout the product lifecycle Collaborates with Sales, Marketing, and Client Strategy to support launch positioning, proof points, and enablement materials for assigned solutions Monitors product performance and drives continuous improvement based on client feedback, usage data, and operational learnings SUPERVISORY RESPONSIBILITIES This position does not have direct reports but may mentor less experienced associates. QUALIFICATIONS Required Bachelor’s degree and 5+ years of product management, solution strategy, or analytics experience, including ownership of a product, use case, or measurement/analytics deliverable Experience translating ambiguous business or client needs into clear requirements, user stories, and a prioritized backlog Working knowledge of marketing measurement and optimization concepts, including incrementality/lift, MTA, MMM, CAPI, closed-loop, and rules-based attribution Working knowledge of identity resolution, clean rooms, and privacy-safe measurement across walled garden, open web, publisher, and retail-media ecosystems Practical knowledge of Agile delivery practices, including backlog management, prioritization frameworks (e.g., RICE), and release planning Familiarity with major cloud/data platforms (e.g., Snowflake, Databricks, AWS) Strong analytical, problem-solving, and stakeholder-communication skills, with the ability to convey measurement concepts to both technical and business audiences THIS POSITION IS NOT ELIGIBLE FOR ANY TYPE OF SPONSORSHIP Preferred Experience productizing analytics or professional-services work into repeatable dashboards or managed offerings Practical experience in AdTech/MarTech or data-driven product ecosystems Familiarity with partner/API integration patterns for walled gardens, DSPs, SSPs, or retail media networks (e.g., Meta, Amazon/AMC, Google, The Trade Desk) Exposure to agentic AI or AI-assisted decisioning workflows on governed data Experience defining data pipelines and/or clean room flows to support measurement use-cases Primary Location City/State: Homebased - Conway, Arkansas Additional Locations (if applicable): Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here. Attention Colorado, California, Connecticut, Massachusetts, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact compensation@acxiom.com. We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business. We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel. Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out. At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture. If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049. We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application. Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more: About Us Follow Us on Twitter Find Us on Facebook Careers Page LinkedIn Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here. Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact compensation@acxiom.com. Attention Mexico Applicants: Please see our Privacy Policy notice here. *Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: www.acxiom.com, www.acxiom.co.uk, and www.acxiom.de are fraudulent. Please do not engage with these sites.