Digital Marketing Analyst

Greystone is a private national commercial real estate finance company with an established reputation as a leader in multifamily and healthcare finance, with $13 billion in loan originations in 2025. The firm consistently ranks in the Top 10 for Fannie Mae & Freddie Mac by multifamily loan volume and is the #1* Overall HUD Multifamily and Healthcare Lender in the country. Greystone also ranks nationally as a top affordable housing, seniors housing, and small balance loan lender. At Greystone, charity is at the heart of who we are and what we do. At Greystone, everything we do is driven by our purpose of improving others’ lives. As we work hard to maintain our ranking as a top national commercial real estate lender, our culture of caring and support is just as important. We don’t just say “Where People Matter” – we lead with this mantra every day to guide our actions and behaviors. Greystone is committed to fostering and preserving a culture of inclusion. Belonging is at the heart of our culture of caring, integrity and excellence and is a driving force behind our entrepreneurial spirit and creativity. The corporate marketing team is looking for a motivated digital marketing professional ready to take the next step in their career. You will share responsibility for our entire digital platform, which includes several websites, numerous email marketing campaigns, and our social media profiles, working alongside the Digital Marketing Manager and our agency partners. You will track, analyze, and report on digital performance, including paid media, to inform strategy and optimize results. Working side by side with our communications function and building relationships with our originators, you will bring a digital lens to shared work and help cover for one another so campaigns keep moving. The ideal candidate is proactive and detail-oriented, with a passion for marketing and a desire to keep growing and learning. They thrive in a fast-paced environment, excel at cross-functional collaboration, and adapt to shifting priorities. Hands-on experience with HubSpot, Google Analytics, and WordPress is a plus. Primary Duties and Responsibilities Execution & Campaign Management Execute day-to-day digital marketing activity across email, social, and website in support of the digital strategy Build, schedule, and deploy email campaigns, and maintain a consistent cadence across the firm’s email programs Manage the social media content calendar and publish content across the firm’s profiles Maintain and continually improve the accuracy, brand consistency, and effectiveness of content across the firm’s websites, strengthening navigation, usability, and conversion paths to better serve visitors and support lead generation Coordinate with agency partners on day-to-day deliverables, timelines, and quality, escalating issues to the Digital Marketing Manager as needed Monitor lead routing from website form submissions to confirm timely, accurate handoff, and flag any breakdowns Analytics & Reporting Track, analyze, and report on the performance of digital channels and campaigns, including website, email, social, and agency-run paid media Build and maintain recurring performance reports and dashboards for the marketing team and business partners Translate data into clear insights and recommendations that inform strategy and optimize results Support testing and optimization efforts to improve lead quality, engagement, and conversion Monitor website and campaign performance for issues and opportunities Cross-Functional Support Partner closely with the communications function, sharing context and supporting each other’s work so email, social, and web content stay aligned Provide backup coverage for communications deliverables as needed, and serve as the go-to resource on digital tools and systems Share performance insights with the communications function to inform content and messaging decisions Build relationships with originators to understand their needs and support them with digital content and campaigns Submit and track IT requests and project work on behalf of the digital team Monitor competitor and industry digital activity and share findings with the team Qualifications 2 to 4 years of experience in digital marketing, including email, social, or web A desire to grow a marketing career, with the versatility to learn new skills and cover more than one function Working knowledge of analytics and reporting, including turning performance data into clear takeaways Strong written communication skills and attention to detail Ability to manage multiple priorities and collaborate across teams, including building relationships with originators Experience with HubSpot, Google Analytics, and WordPress is a plus Bachelor’s degree in marketing, communications, business, or a related field Greystone offers a competitive base salary and bonus. The base salary range for this position is $95,000 to $105,000/year. The specific compensation that will be offered is based on an understanding of the hired candidates' qualifications at the time of hire. Employees are eligible for a discretionary bonus based on employee work performance reviewed during the annual review process. At Greystone, we believe that finding creative solutions for our clients comes from the collaboration of people with diverse backgrounds and perspectives. We strive to build a work environment that empowers all individuals with opportunities to channel their entrepreneurial spirit. Greystone is an EEO employer. *For HUD's 2025 fiscal year ending September 30, 2025. Based upon combined firm commitments received by Greystone Funding Company LLC and Greystone Servicing company LLC and excludes risk sharing and hospital loans.” RECRUITMENT SPAM: Greystone posts open roles only on our official Careers page at Greystone.com and on our Greystone LinkedIn page. We communicate with candidates exclusively through @greyco.com email addresses and our verified LinkedIn company page. We will never request payment, fees, gift cards, or sensitive personal or financial information outside of a formal hiring and onboarding process, and we do not conduct interviews solely via text message or messaging apps. If you are contacted by someone claiming to represent Greystone and suspect the communication may be fraudulent, please do not respond. Instead, report the incident through the “Contact Us” form on Greystone.com and notify the platform where the contact occurred. Greystone does not authorize or endorse communications from individuals falsely representing our organization. “Where people matter” are words we live by at Greystone. How? By fostering an empowering work environment, encouraging new initiatives, and recognizing and rewarding our employees. The standards that guide us – Excellence, Integrity, Entrepreneurship, and Caring – were selected and defined by our employees, for our employees. Founded in 1988, Greystone is a private commercial real estate finance and investment company built on the belief that business can and should improve people’s lives. Over nearly four decades, we have developed a national platform spanning debt, equity, investment sales, and loan servicing, supporting multifamily and healthcare properties across the U.S. Through our “Where People Matter” culture, we combine deep industry expertise with a commitment to meaningful impact. We do this through helping finance affordable housing, senior housing, and skilled nursing communities nationwide. At Greystone, experienced professionals join a collaborative, entrepreneurial environment where they can expand their platform, grow their careers, and contribute to work that makes a lasting difference. ACCESSIBILITY NOTE: If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, please call (212) 896-9169. A member of our recruitment team will respond. RECRUITMENT SPAM: Greystone posts open roles only on our official Careers page at Greystone.com and on our Greystone LinkedIn page. We communicate with candidates exclusively through @greyco.com email addresses and our verified LinkedIn company page. We will never request payment, fees, gift cards, or sensitive personal or financial information outside of a formal hiring and onboarding process, and we do not conduct interviews solely via text message or messaging apps. If you are contacted by someone claiming to represent Greystone and suspect the communication may be fraudulent, please do not respond. Instead, report the incident through the “Contact Us” form on Greystone.com and notify the platform where the contact occurred. Greystone does not authorize or endorse communications from individuals falsely representing our organization.