Area Sales Executive - CSD North

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE Responsible for development and performance of all sales activities in the assigned markets. Implements distribution and promotion plans in line with the overall initiative to ensure achievement of top line results. To plan and execute local marketing and promotional activity to drive brand and volume results. To establish a relationship with the channel as that of a key partner. To ensure coverage of Canteens and institutes within the channel To liase and visit CSD Head Office / Regional Commandant Offices for Para on behalf of Bacardi India and meet senior officers for approvals, collections, and promotions. To Liaise and coordinate with excise and other government agency for smooth continuity of business. To ensure timely reporting of stock & sales, competition promotions and any other relevant updates related to business. To maintain close liaison with the promoters, including vendors, key customers, Key Canteens and depot managers. To manage Depots and maximise permits / indents with focus on improving high ROS. SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY Good inter-personal skills Creative and has the ability to ideate. Has to have in-depth job knowledge on CSD & Para channel documentations for doing listing of new brands, product testing at labs and understanding coordination with factories. Has the ability to establish strong relationship with the channel. Willing to travel. Should be a team player. Pleasing personality Self-starter with high energy and confidence Should be flexible in approach. Should have good working knowledge of computers and financial management. Strong analytical & financial skills and budget management experience Excellent presentation skills with strong interpersonal leadership and team management skills Ability to communicate at different organization levels. Has adequate exposure in current or earlier stints in CSD & Para channel in the said geography. Preferably in FMCG or white good industry. PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR Globally minded and able to demonstrate cross-cultural understanding and sensitivity. Great communication skills and gravitas with the ability to present credibly to local and global stakeholders. Socially engaging. We want someone who will love this job and make that clear for everyone they work with! Someone who can create a strong positive first impression and easily form great relationships with new customers, consumers and stakeholders LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws. Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand. Join a world-class team. Recognized by Forbes as one of the World's Best Employers 2026 We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Are you ready to unleash your potential? Apply now. Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way! BE FEARLESS We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless. BEHAVE LIKE FAMILY We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be. THINK LIKE A FOUNDER The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.