Social Media Manager

The Social Media Manager is part of our PR/Content/Social/Influencer team, managing social media activities including playing an integral role in setting social media strategy and managing community management, content creation and publishing for all platforms (Instagram, Facebook, Pinterest, Twitter/X, LinkedIn). Social media programs may be standalone or part of integrated marketing communications programs requiring the ability to collaborate with a team and integrate marketing objectives and creative campaigns into social media activities.

Essential Duties & Responsibilities as Social Media Manager

• Contribute to or set social media strategy and continually work and evolve the program to ensure it aligns with overall marketing communications goals
• Create social media content calendars for platforms including Instagram, Facebook, Pinterest, Twitter, LinkedIn and YouTube   
• Schedule and publish content on native platforms or/and through scheduling tools
• Engage with followers and fans in online communities
• Manage the creation of reporting and measurement reports for client programs
• Bring creative ideas and solutions to social media content and campaigns, including working with creative and content creators for execution of social media concept
• Contribute to social media audits
• Work closely with PCSI team (public relations, content, social media and influencer marketing), Client Leadership & Delivery, Resourcing, Strategy, and Creative teams to ensure an integrated program and seamless project workflow
• Assist in overseeing coordination of project quality to ensure highest quality deliverables
• Attendance at annual trade shows

Communication Skills 

• Demonstrate excellence in writing, short and long form.
• Listen well and solve problems to achieve the most effective outcome for the client, team and agency.
• Develop strong relationships across the agency.
• Represent the team and Wray Ward in a positive manner in all endeavors.

Requirements

•  At least two to four years of related experience in an agency setting or similar environment.
• Ability to create social media strategy and communicate strategies to clients
• Proven ability to manage social media content creation to support social media strategy goals
• Proven ability to engage with audiences to grow brand, product or message awareness
• Strong understanding of social media’s role in integrated marketing communications programs 
• Strong writing skills are mandatory with the ability to write for all social media platforms with proven ability to self-edit for quality assurance
• Good presentation skills
• Familiarity with Sprout, Hootsuite and/or Sprinklr
• Bachelor’s degree

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

At Wray Ward, every resume is reviewed by a human recruiter or hiring manager. AI is not used to make candidate selection decisions.   

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:

• WE, NOT ME — We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.
• ASK “WHAT IF?” — Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.
• BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.
• NAIL IT — Everything we do is about results. We not only achieve our clients’ goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission

We are a community of catalysts using insights, strategy and creativity to transform spaces into stories and materials into experiences. 

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.