Digital Marketing & Lead Generation Director

HighTechLending is looking for a hands-on, analytical Digital Marketing Lead Generation Director to drive digital marketing strategies that generate high-quality leads and contribute directly to business growth.

This is an individual contributor role for someone who enjoys being hands-on and taking ownership. You will manage and optimize digital marketing initiatives across organic search, paid search, website conversion and analytics, with a strong focus on turning digital activity into qualified leads, applications and funded business.

The ideal candidate is both strategic and execution oriented. You should be comfortable developing a plan, getting into the details, analyzing the data, testing what works and making changes based on results.

• Develop and execute digital marketing strategies focused on generating high-quality leads and driving business results.
• Manage and optimize campaigns throughout the digital marketing funnel, from initial click through lead, application and conversion.
• Monitor lead volume, lead quality, conversion rates, acquisition costs and other key performance metrics.
• Identify opportunities to improve lead generation and overall marketing efficiency.
• Evaluate opportunities across all digital channels to support lead generation.

• Develop and execute SEO strategies to increase qualified leads.
• Conduct keyword research and optimize website content and landing pages.
• Monitor organic search performance and identify opportunities for improvement.

• Manage and optimize paid search campaigns, including Google Ads.
• Develop keyword strategies, ad copy and campaign structures.
• Monitor budgets, cost per lead and conversion rates.
• Test and optimize campaigns to improve performance and return on advertising spend.

• Analyze website and landing-page performance to increase conversions
• Make changes to landing pages. Test headlines, forms, CTAs, layouts and flow.
• Develop and manage A/B and split testing of website pages, messaging, forms, calls-to-action and other elements.
• Identify where prospects are dropping out of the funnel and fix.

• Use Google Analytics/GA4, advertising platforms and other tools to measure ad campaign performance and track conversion from leads to applications and funded loans across the full marketingfunnel.
• Build and maintain reporting on key digital marketing KPIs, including spend, cost per lead, lead quality, applications and funded-loan conversion rates.
• Track and analyze conversions and use the data torecommend actions that improve performance.
• Clearly communicate campaign results and connectmarketing activity to revenue and funded-loan outcomes rather thanfocusing solely on traffic, clicks or engagement.

• 5+ years of hands-on digitalmarketing experience with a strong focus on lead generation and performance marketing.
• Proven experience generating and improving the quality of digital leads.
• Hands-on experience with SEO, SEM/paid search, including Google Ads, Google Analytics/GA4, Meta/social media advertising and key word strategy.
• Experience with analyzing, improving and fixing landing pages to increase conversions.
• Experience with A/B testing and conversion-rate optimization.
• Highly metrics-driven with the ability to understand data and improve performance.
• Ability to work independently, prioritize projects and take ownership from strategy through execution.
• Experience in financial services, mortgage, lending or another regulated industry

We're looking for someone who doesn’t need a team underneath you to get things done. You enjoy digging into the numbers, figuring out what is working, testing new ideas and continually improving performance.

If you see a campaign that isn't performing, you don't simply report the numbers. You want to understand why, determine what can be changed and test a better approach.

This is an opportunity for someone who wants to own digital lead generation and make a measurable impact on the business.