Altra: Senior Copywriter
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At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you. To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com. What will you do? A day in the life of a Senior Copywriter at Altra looks a little like this. The Senior Copywriter is responsible for concepting and writing brand and product-level assets for integrated campaigns, product launches, social campaigns, eCommerce, emails, and events. You'll work closely with our creative leadership team to help Altra break through and stand out while being a trusted copy expert in a small, entrepreneurial team environment. This role reports to the Associate Creative Director. Let’s break down that day-in-the-life a bit more. Work with the Associate Creative Director (Copy) and Copywriter to effectively communicate and shape brand voice and messaging strategy across a wide range of deliverables. Elevate the brands voice across highly visible channels. Provide creative thinking and lead copy across all Altra needs, including integrated campaigns, website assets, emails, digital banners, social media, video, print ads, and mailers. Collaborate closely with Art Directors, Associate Creative Directors, Marketers, and other Altra teams. Lead workstreams when appropriate; own deadlines, align with stakeholders, champion quality. Be a core player in the social production process. Demonstrate extreme attention to detail across all work. Consistently meet established deadlines. Perform occasional additional duties as deemed appropriate by the creative team leaders. What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience in an agency or in-house Copywriting role. The foundation skills you will need in this position are: Portfolio demonstrating unique conceptual thinking and engaging copy. Experience and comfort working in a fast-paced creative team environment. Ability to manage workload, deadlines, and schedules. Understanding of the creative process from briefing through post-production. Knowledge of best practices across different channels. Excellent organizational and interpersonal communication skills. Positive attitude and pride in the process of making and presenting great work. Ability to present work to stakeholders, talking through decisions and strategy in real time. Willingness and ability to take direction from Creative Directors and Associate Creative Directors while applying constructive feedback to your own work and that of others. Proactively seeks out improvement, training, and growth opportunities. There are also a few skills that are not required but preferred. Experience on shoots for photo and video assets. Passion for running and the outdoor industry. Now WE have a question for YOU. Are you in? Hiring Range: $83,808.00 USD - $104,760.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. From inspiration to innovation to an evolution. Altra Running was founded on an innovative approach to running shoes. An approach that took us from the back room of a specialty running store to the front of the pack on roads and trails across the world. An approach that has kept us going for a decade and aims to keep you running for a lifetime. And an approach that ultimately inspired—and continues to inspire—every single Altra shoe. Naturally, Altra Co-Founders Brian Beckstead and Golden Harper met on the first day of cross-country practice their sophomore year at Orem High School in Utah. From there, it was off to the races, both literally and figuratively. When it comes to shoes, innovative thinking runs in the Harper family. So it was no surprise when Golden toasted a pair of shoes, heating them just enough to be able to remove the heel and form a Balanced Cushioning platform. What was surprising was the result: For the first time in his life, Golden was wearing a running shoe that he felt wasn’t obstructing the way he ran. Wide-lacing shoes inspired a FootShape™ design. A household toaster oven inspired Balanced Cushioning. FootShape™ and Balanced Cushioning inspired 1,000s of people to purchase brand new, unmodified shoes and take them to a shoe cobbler to hack them up and balance them out. That’s the foundation of Altra Running: innovative, disruptive thinking. We’re going to continue to innovate. Continue to inspire that break-free feeling of getting out there, far from expectation and constraint. We will continue to earn new perspectives by reaching new heights. We will continue to blaze trails and explore new roads. And continue to show up unapologetically ourselves as we encourage all who run to do the same. Join us. VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.
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