Senior Director, Integrated Campaigns & Field Marketing
tekmetric
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About Tekmetric
Tekmetric is the all-in-one, cloud-based software helping auto repair shops run smarter, grow faster, and serve customers better.
Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably.
Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset.
But we’re not just building shop management software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time.
Come build with us. Join the journey. Shape the future of auto repair.
Working the Tekmetric Way
At Tekmetric, we’re building a culture where winning matters - not for ego, but because when our customers win, we win together.
We move fast, stay curious, and take full ownership of our results — no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here.
We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders.
Success here takes focus, follow-through, and a willingness to roll up your sleeves — but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive. If that energizes you, we can’t wait to meet you.
Where We Work: At Tekmetric, great work happens anywhere, but great teams are built through intentional connection. We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported.
Tekmetric is seeking a Senior Director, Integrated Marketing to own how we reach the shops our digital engine can't reach alone. Our inbound engine captures shops that are already looking for a solution. This role builds the complementary motion: coordinated campaigns, partner channels, and in-field presence that put Tekmetric in front of the rest of our 250,000-shop addressable market, in the places where shop owners actually learn, gather, and make decisions.
You'll own three connected programs: integrated campaign planning, partner marketing, and field marketing. Together they turn our brand and product story into pipeline, expand awareness and trust across SMB and Mid-Market segments, and open channels that scale access to the market beyond what paid and organic search can deliver.
You're a builder and a connector. You plan with the precision of a strategist, execute with the urgency of an operator, and are ready to be held accountable for the pipeline and market coverage your programs create.
What You'll Do
- Own the integrated campaign strategy and planning calendar across SMB and mid-market segments, with clear pipeline targets for each.
- Lead multi-channel campaign activation, including ABM, nurture programs, and launch campaigns with Product Marketing.
- Direct field marketing in partnership with regional sales leaders, so that marketing supports each territory's goals.
- Direct partner marketing, so that co-marketing and partner programs produce measurable pipeline and adoption.
- Work with Digital Growth on one shared acquisition target, so channel execution and campaign planning are aligned.
- Work with Sales leadership on lead quality, handoffs, follow-up, and feedback loops.
- Work with Events and Customer Marketing so that national events, regional programs, and customer advocacy support campaigns.
- Build the team's operating rhythm: planning, reviews, reporting, and clear ownership of each program.
- Hire, coach, and develop team members, and set clear goals and standards of quality.
- Report on pipeline and program performance to leadership, including what to start, stop, and change.
What You'll Bring
- 10–12+ years in integrated marketing, field marketing, partner marketing, or demand generation roles in SaaS or high-growth tech, with meaningful time at the Director level or above
- Proven track record owning integrated campaign planning across multiple segments (SMB, Mid-Market, and/or Enterprise) and driving measurable pipeline and revenue outcomes
- Experience leading a mix of functions, such as campaigns, ABM, field, and partner marketing.
- Demonstrated experience building field marketing programs, including co-hosted partner events, field events, and full territory plans developed with Sales, with clear ROI and a track record of working alongside a dedicated events team
- Experience marketing to fragmented, distributed SMB audiences at scale, specifically reaching a buyer who doesn't behave like a typical enterprise buyer (no big procurement cycles, short attention spans, word-of-mouth driven)
- Strong analytical and planning instincts: you build the model, own the number, and explain the delta, including attribution for influenced as well as sourced pipeline
- Ability to build strong, trust-based partnerships with Sales, Business Development, RevOps, Finance, and Product, and to work effectively with external partners and sponsors
- Experience building and developing a team: hiring, structuring, and elevating the people around you
- Comfort operating at a senior level: executive-facing communication, high-stakes decisions under uncertainty, and the ability to prioritize ruthlessly in a scaling environment
- Fluency with AI-powered tools and modern martech to increase program velocity, personalization, and measurement without adding headcount
- Willingness to travel regularly to events, partner meetings, and customer locations
- A plus: experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries
Why You'll Love Working With Us
Health & Wellness That Have You Covered:
- Enjoy the flexibility of remote work
- Competitive base salaries that reflect your value.
- Flexible PTO — No set number of days, just the trust to take the time you need. We genuinely encourage our team to disconnect and recharge.
- Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
- Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
- Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.
Investing in Your Future (and Present):
- 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
- Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
- Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
- Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
- After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you.
- Keep growing with support for continuing education - we’re invested in your development.
Most importantly, we have a stellar team, a whole lot of fun, and work that actually matters to the shops and families we serve!
Tekmetric is an equal opportunity employer. We hire hard-working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Tekmetric will never ask for your personal financial or banking information or require any financial commitment as part of our candidate search or application process. No job offers will be made without a formal interview process. All legitimate Tekmetric job postings are listed at tekmetric.com/careers. Recruiter communications come from @tekmetric.com email addresses. Please visit this link for further information Fraudulent Job Offers