Communications Manager II – Social Media Communications

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! Job Description: This job is responsible for influencing results as a strategic, trusted partner to a line of business and/or senior management leaders by designing and executing enterprise-wide and line of business communications strategies and messaging. Key responsibilities include leading high-priority communication initiatives, programs, and projects, and/or creating engaging and impactful messaging for employees. Job expectations include serving as a control partner and supporting growth strategies through the company’s brand, reputation and business plans. Social Media Communications Manager’s key responsibilities are to support the MTM Social Media model which includes enabling and providing ongoing social support for MTM. Handles multiple MTM LinkedIn social media program, corporate messaging through Bank of America enterprise social channels, including LinkedIn, X, Facebook, and Instagram. Supports our employee Social Employee Program (Dynamic Signal). Responsibilities: Lead strategy and execution for BofA brand handles and MTM LI which includes partnering with MTM/Comms/Media execs to understand business objectives, develop authentic executive voices, build trusted relationships and work with agency to write and review social media copy/assets for distribution on brand and MTM personal social handles. Lead the expansion of Employee Social Program (Dynamic Signal), enabling our employee base on social media in a compliant way and increasing brand sentiment. Serve as a social media subject matter expert, delivering executive and employee training (1-on-1 sessions as well as large groups of 300-400), defining broader executive social support models (beyond MTM program), tracking performance through KPIs and reporting, and providing data-driven recommendations to strengthen engagement, reach, and brand sentiment. Adhere to social media governance, risk management, and compliance, partnering closely with Communications, Marketing, Legal, Compliance, and agency partners to establish controls, maintain social media guidelines, and enable compliant executive and employee participation. Develops and/or executes strategic communication plans to drive business and team objectives Demonstrates acumen in financial services and relevant line of business and/or staff support functions and leverages to influence business results through strategic communications activities Leads the creation of consistent, engaging, and strategic messaging, including leader messaging, articles, interviews, and other written and visual pieces that reflect company tone and narrative Delivers targeted and enterprise-wide communications for various channels, including email, written announcements, employee messaging, town halls, videos, and blog posts Partners with colleagues such as Media Relations, Global Marketing, Public Policy, Human Resources, Legal, and Local Markets teams to drive priority programs and create engaging and impactful content, working independently and staying connected with all key stakeholders Drives innovation and new ways of communicating across existing and new channels for external and internal audiences including mass/public, clients and customers, influencers and partners, regulators/elected officials, Board/Executive leadership, and employees Required Qualifications: 7+ years of experience in communications, social media or the financial services industry Strong risk management experience, including defining and adhering to process and business controls, understanding when to engage key SME partners such as Compliance or Legal Strong copywriting skills with the flexibility to speak from a brand or an individual’s perspective with an emphasis on authenticity Aptitude to communicate effectively with all levels of employees and senior executives and is comfortable presenting to both small and large groups Flexibility to balance both planned and unplanned events to support in social media Ability to own and execute a project end-to-end Collaborative with strong interpersonal and relationship-building skills Creative and resourceful with a continuous improvement mindset Detail oriented; research skills and client-focused, always put our client's first mindset; knowledge of key social media channels and platforms (LinkedIn, IG, X, etc.) Skills: Active Listening Attention to Detail Collaboration Oral Communications Written Communications Customer and Client Focus Influence Presentation Skills Prioritization Risk Management Adaptability Business Acumen Planning Project Management Strategic Thinking Shift: 1st shift (United States of America) Hours Per Week: 40 Bank of America is committed to help employees through the transition period when they’re displaced as a result of a workforce reduction, realignment or similar measure. Please review the resume writing and interviewing tips provided below to help prepare you for your next career opportunity. Getting started Regardless of the position you are interested in, the starting points to building your resume are the same: 1. Determine the job or types of jobs you want to do and research their responsibilities and qualifications. 2. Think about why you can do the job and make a list of your skills that are relative to the job. 3. Identify experiences or accomplishments that show your proficiency in the skills required for the job. 4. Summarize your abilities, accomplishments and skills into a brief, concise document. Considerations when writing a resume • Do be brief. Resumes should be 1-2 pages in length. • Do be upbeat and active in your wording. • Do emphasize what you have done clearly and concretely. • Do be neat and well organized. • Do have others proofread and critique your resume. Spell check. Make it error free. • Do use high quality, white or light colored 8½ x 11 paper. Use a laser printer if possible. • Don't be dishonest, always tell the truth about yourself in the most flattering light. • Don't include salary history or requirements. • Don't include references. • Don't include accomplishments that do not support your professional goals. • Don't include anything that isn't relevant. (For example, don't mention your fondness for swimming unless you want to work on the water.) • Don't use italics, underlining, shadows or other fancy treatments. Seven steps to a successful interview 1. Anticipate –Put yourself in the interviewer's position. What do you believe the interviewer is most interested in? Why do you think you have been invited to interview? 2. Research –What are the primary functions of the line of business? What are the success factors for the job? Is there a job description available? 3. Assess –Think about your skills, abilities, knowledge, interests, traits, values and accomplishments. Match them to what you know about the job. Consider which ones you should highlight. 4. Prepare Answers –Think about what the interviewer may ask, determine what the best answer is and write it down. 5. Prepare Questions – Interviewing is a two-way street. By asking thoughtful questions, you communicate your interest and learn a lot about the job. Choose two or three questions to ask your interviewer. Avoid asking a lot of questions about vacation time or breaks. 6. Practice – It may seem awkward, but it is the best way to come across well in an interview. Practice your own "great responses" with others or in front of a mirror until you appear relaxed and at ease. 7. Follow-up – Send a brief follow-up letter to the interviewer. Keep in mind that the many job searchers will not send a follow-up letter. Sending one can become a competitive advantage. 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