Growth Marketing Senior Manager

We’re looking for a Senior Growth Marketing Manager to drive profitable customer acquisition and repeat purchase for HydroPeptide’s digital business. You’ll own paid media strategy and budget across Meta, Google, TikTok, and emerging channels, along with the email and SMS program, and you’ll be accountable for growing the customer base at a CAC the business can sustain.

This is a hands-on senior role for a test-and-learn operator who can balance strategy, execution, and team leadership. You’ll oversee the Digital Marketing Analytics Manager, manage paid media agency partners and freelancers, and work closely with Creative, Brand, the DTC Sites + Marketplaces Manager, and Finance to turn first purchases into long-term customers.

Key Details:

• Where You’ll Work: Hybrid – This role follows a hybrid schedule, with employees expected to work on-site 3 days per week at our current Bellevue office and remotely the remainder of the week. Please note that HydroPeptide will be relocating its headquarters to Downtown Seattle in Spring 2027. The hybrid schedule will remain in place following the move, and additional on-site presence may be required to support team collaboration, meetings, and other business needs.
• Your Hours: Full-time working typical Pacific Time business hours will require some flexibility including evenings weekends on occasion
• Travel Expectations: Minimal travel
• Compensation: $120,000 - $130,000 plus annual bonus potential

Key Responsibilities of the Senior Manager, Growth Marketing:

Acquisition Strategy Paid Media

• Own the paid acquisition strategy, channel mix, and budget across search, social, and emerging channels
• Plan, launch, and optimize campaigns with clear targets for CAC, ROAS, and new customer volume
• Manage agency and freelance partners, holding them to clear goals and reporting standards
• Scale what works and cut what doesn’t, with weekly budget pacing and reallocation
• Build account structures, bidding strategies, and audience frameworks that scale efficiently on each platform
• Balance prospecting and retargeting to grow new customers without over-spending on people who would buy anyway
• Set CAC and ROAS guardrails by channel, product, and offer, tied to margin and average order value
• Own the paid media budget forecast, monthly pacing, and spend reconciliation with Finance
• Keep conversion tracking healthy, including pixels, Conversions API, and server-side tagging, with the DTC Sites + Marketplaces Manager and the Digital Marketing Analytics Manager
• Stay ahead of platform, algorithm, and privacy changes, adjusting strategy before they affect performance

Testing Optimization

• Run a structured testing roadmap across audiences, offers, creative, and landing pages
• Set a clear hypothesis, success metric, and sample size for every test, and keep a shared test log
• Brief Creative on performance creative needs, using results to guide new concepts
• Analyze creative performance by format, hook, message, and talent to find what drives new customer acquisition
• Test offers, bundles, and entry products that bring in new customers without eroding margin
• Partner with the DTC Sites + Marketplaces Manager on landing page and conversion rate improvements
• Explore new acquisition channels, including affiliates, creators, and partnerships
• Build creator whitelisting and UGC programs with Creative and Brand

Planning Measurement

• Build monthly and quarterly acquisition plans tied to revenue and contribution margin goals
• Forecast spend and new customer volume under different scenarios to inform company planning
• Plan acquisition around launches, promotions, and key moments like holiday and Black Friday
• Lead attribution, incrementality testing, and cohort LTV analysis with the Digital Marketing Analytics Manager
• Run incrementality tests, such as geo holdouts and conversion lift studies, to confirm what each channel truly drives
• Reconcile platform-reported results with GA4 and backend data to build one trusted view of performance
• Report weekly and monthly on spend, CAC, ROAS, new customers, and contribution margin, with clear takeaways and next steps

Email SMS

• Own the email and SMS program in Klaviyo, including strategy, calendar, and revenue goals, within the retention strategy set by the Director
• Build and optimize automated flows, including welcome, post-purchase, replenishment, win-back, and professional onboarding
• Plan and run campaigns tied to launches, promotions, and seasonal moments, with Brand and Creative
• Own first-to-second purchase conversion for new customers through email, SMS, and post-purchase journeys
• Grow and segment email and SMS lists while protecting deliverability and list health
• Test subject lines, offers, timing, and content, and roll out what wins
• Keep email and SMS compliant with consent and privacy requirements

Team Cross-Functional Leadership

• Manage the Digital Marketing Analytics Manager and agency partners, with clear goals and regular performance reviews
• Share results, learnings, and recommendations with leadership in clear, concise updates

Qualifications

• 7+ years in growth or performance marketing, including 3+ years owning a seven-figure paid media budget
• Deep hands-on experience with Meta Ads Manager and Google Ads, plus TikTok or other emerging platforms
• Hands-on experience running email and SMS programs in Klaviyo or a similar platform, including flows and segmentation
• Track record of scaling DTC customer acquisition profitably
• Strong grasp of CAC, ROAS, LTV, contribution margin, and attribution
• Experience managing agencies and building testing programs
• Comfortable in spreadsheets and dashboards, and clear in explaining results
• Models HydroPeptide’s core values—High Performance, Integrity, Clinical Results, and Luxury Experiences—in decision-making, leadership approach, and daily interactions.

Preferred Experience:

• Experience in beauty, skincare, or other prestige consumer categories
• Experience with affiliate, creator, or partnership programs
• Familiarity with Shopify and GA4
• Experience with SMS platforms such as Attentive or Postscript
• Experience with incrementality testing or marketing mix modeling