Senior Account Manager

You’re a people person. You love working with clients in an agency environment to solve their business challenges using your extensive understanding of marketing strategies and what makes people tick. If this sounds like you, then our Senior Account Manager role might be right for you.

Our Senior Account Managers work with the marketing departments, Vice Presidents, and CEOs of hospitals and health systems nationwide to project manage and optimize compelling integrated print and digital marketing and communications strategies that connect them with their audiences in meaningful and effective ways. In this role, you will foster, retain and grow client relationships. As a Senior Account Manager, you are a trusted member of the client’s team and are deeply connected to the growth and success of True North.

We are looking for someone with an agency background in account management, integrated marketing digital marketing, and scope and budget management who has a fierce desire to help clients find success. Our Senior Account Managers are full of energy, passion, authenticity and creativity. They are master communicators, trusted advisors, relationship builders, active listeners, healthcare strategists, and super savvy marketers.

What You’ll Own

• Client strategy, management, and growth: own annual account and growth plans, manage day-to-day project scopes, lead quarterly business reviews with senior client stakeholders, and identify opportunities to expand existing relationships and win new business
• Scope and commercial decisions: own SOWs, estimates and change orders; decide what is in and out of scope and lead those conversations with clients
• Client financial health: own account budgets and forecasts, and keep accounts financially viable
• Team leadership: direct cross-functional work with Creative, Media and Analytics teams

• Proven experience leading integrated campaigns that include a diverse mix of marketing tactics including, but not limited to website creation, landing pages, content creation, emails, digital ads, videos and animations, and direct mail pieces
• Experience leading campaign performance calls with clients and effectively providing insights and recommendations based on campaign results
• Experience navigating and interpreting data provided from sources like Google Ads, Google Analytics, Facebook, and/or Youtube
• Experience strategizing with clients, advising on messaging, branding and competitive positioning
• Proven ability to manage scope, budgets and change orders, keeping work within scope and on budget, while partnering with and directing cross-functional teams
• Experience owning SOWs, estimates and account financials (budgets, forecasts and profitability)
• Proven strategic development capabilities and a knowledge of marketing strategy, ideally in healthcare, including an understanding of interactive and digital media platforms such as email, paid search and social advertising and landing pages
• Sharp active listening skills that allow you to identify opportunities to add value and grow accounts with existing clients
• Ability to work in a fast-paced, deadline-driven environment with the ability to quickly pivot
• Service-oriented attitude
• Inquisitive, diplomatic and resourceful personality
• Strong discipline around time tracking, utilization and priorities

Education Experience Requirements:

• Bachelor’s degree in business, marketing or a related field
• Minimum of 5 years of experience in account services at a marketing or advertising agency, including 2+ years independently leading client relationships and budgets
• Experience within the healthcare industry preferred, but not required

True North Custom (“TNC”) is an Equal Opportunity Employer and prohibits discrimination and

harassment of any kind. TNC is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at TNC are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or generic information, family or parental status, or any other status protected by the laws or regulations of the locations where we operate. TNC will not tolerate discrimination or harassment based on any of these characteristics.

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